David started out as an engineering graduate with a love of the physical world and solving practical problems. After many years in corporate life he became obsessed with solving the problem of the backpack.
Edward is a founder and partner of the award-winning industrial design practice, Goodwin Hartshorn, with products in cycling, audio, and glasses. He is a talented musician and also bakes his own bread.
Richard is a founder and partner of the award-winning industrial design practice, Goodwin Hartshorn, with products in cycling, audio, and glasses. Wine is also a specialist subject and he is an all-round sportsman.
James has designed cool backpacks for global brands like Crumpler and knomo, and has an eye for distinctive detail and clean functionality. He's a marathon runner, and an Australian living in London.
Luke is a veteran in scale operations and sourcing high quality products internationally. Formerly a director at Dicota, a leading brand in tech bags, he specialises in growth businesses. He can order food and drink in several languages, and is expert in negotiating hotel room upgrades.
Cass is a PR and Communications specialist with 20 years experience across technology, apparel and start-up businesses, including a number of Dragons Den ventures. She has a nose for quality in textiles and checks whether your shoes have been shined.